search icon Toronto

search icon Montreal

search icon Detroit

See the latest from Doner worldwide

search icon Los Angeles

See the latest from our L.A. office

search icon East Coast

exit

We wore Type A as a badge of honor.

Giving Tech retail a more human touch
Best Buy

Best Buy was losing ground to Amazon in the tech retail space. How could we compete with the online giant’s deep pockets and endless tech advancements?

While Jeff Bezos focused on futuristic automation and delivery drones, we shifted Best Buy’s creative to take a more human approach, favouring emotive, relationship-based stories over tech specs or sale prices. We showed audiences that Best Buy’s more personal experience and expert advice offers the better way to enjoy tech.