search icon Canada
search icon United States

We wore Type A as a badge of honor.

Launching a bank from scratch
EQ Bank

How do you launch a new digital bank, when the industry is dominated by the “Big Banks” with branches on every corner? When launching EQ Bank, we turned its lack of branches into its biggest strength.

We told people that EQ Bank would rather build their savings than an expensive bank branch. Because why spend millions on those outdated branches full of dangly pens when they could offer much higher interest instead?

Our integrated campaign showed consumers a new way to bank, and turned the Big Bank’s fancy branches against them. We created a bold and consistent brand identity that firmly claimed out place among the big players.

From nothing, we created something big. And the results, as they say, were money.

Reached 170% of first year acquisition targets in just 5 weeks

400% over first year deposit targets