How do you launch a new digital bank, when the industry is dominated by the “Big Banks” with branches on every corner? When launching EQ Bank, we turned its lack of branches into its biggest strength.
We told people that EQ Bank would rather build their savings than an expensive bank branch. Because why spend millions on those outdated branches full of dangly pens when they could offer much higher interest instead?
Our integrated campaign showed consumers a new way to bank, and turned the Big Bank’s fancy branches against them. We created a bold and consistent brand identity that firmly claimed out place among the big players.
From nothing, we created something big. And the results, as they say, were money.