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We wore Type A as a badge of honor.

Finding innovative ways to sample during challenging times
Labatt

In the world of alcohol, getting liquid on lips is one of the most effective ways to get people excited about what’s new. Mike’s Beverage Co was dropping some incredible summer flavours and needed get ahead of the competition. But what do you do in COVID to achieve that goal? To reach our target safely and with a sense of fun, we created the BevBox: the industry’s first human powered vending machine.

VIEW THE CASE STUDY
CAMPAIGN HIGHLIGHTS
Exceeded sampling goals 2X

96% of samples landed with our target
Achieved 5X dwell time over industry average