We’re proud to be cannabis connoisseurs, working with some of North America’s leading cannabis brands in both trade and retail since legalization. For Holiday 2020, Canadians were eager to learn about cannabis, both for gifting and for a little something to get them through the holidays. With dozens of brands vying for their attention, we knew we needed to educate as well as inspire, helping people see how and where cannabis could fit this holiday, in a way that would inspire them to choose our brands. Particularly in the Trade environment, we needed to help retailers sell more easily with ideas that would build baskets at a time when everyone is still pretty new at this...